PURPOSE OF IMD!

IMD is celebrated to educate and show people the presence of museums and their purpose. It bring museums and heritage galleries closer to the public and
seeks to develop a stronger museum-going culture amongst Singaporeans and tourists. This year, the National Heritage Board has decided to target on families and children. Therefore, the activities planned focuses primarily on families and children to foster a museum going culture from young.

IMD is considered a local event for Singapore. We have family fun events such as carnivals and toy crafting. The locations chosen to hold those events are government-owned areas which meant public areas. IMD do not aim to yield high levels of tourisms, prestige nor economic impact. It only aims to educate and to foster a museum going culture from young, especially for the Singaporean children.

IMD is a image maker as this event creates and enhances the image of a museum in everyone. It is an animator as it shows people what museums have got, makes them interested and would then be keen to visit the different museums. It is a catalyst as it stimulates business and supports other attractions during the period of the festival. It is a place marketing as it creates positive images of the country and the museums, as well as attracting residents and investors to the event. It is less of a tourist attraction as it does not exactly aim to attracts tourists. However if the event attracted a tourist's interest, it will increases their length of stay so as to experience the whole event.